The Fashion Impact
Fast fashion has taken the world by storm, with its rapid production and disposable mentality. It relies on high-volume, low-cost production, which places immense strain on the environment generating a staggering 92 million tonnes of textile waste each year. Data says that most of the garments are worn only seven to ten times before they are tossed aside and this number has drastically declined by around 36% in just 15 years and the rapid turnover of trendy garments promotes this throwaway culture and, of course, the possibility to shopping with a compulsive click on our smartphones wherever we are, raised and sharpened the fashion ethical dilemma:
Cheap, pretty disposable, right here right now, without question the system or high value, durable, choose with consciousness?
Moreover, to maintain low production costs and meet consumer demands for cheap clothing, fast fashion brands often outsource manufacturing to countries with lax labor regulations. This can result in exploitative working conditions, including long hours, low wages, and inadequate safety measures.
At The Replicant Memories, as we recognize these negative impacts, we are committed to providing an alternative approach and dance to our own beat. We're not here to change the world battling fashion villains or to dictate how you should live your life preaching from the mountaintops, we simply believe in what we do just because we honestly appear how we are.
Most of our garment are made by organic cotton as it both lasts longer, makes your skin breathe and feel better, and for both nature and workers involved as it is grown without harmful pesticides, reduces water consumption, promotes soil health, protects farmers' well-being.
We're not just about fabrics; we're also passionate about the people who make them. We stand firm in our commitment to supporting the rights of textile workers, both directly and indirectly through our suppliers we're proud to partner with, sharing our values, ensuring fair wages and safe conditions and a little something we like to call "respect" for those who bring our designs to life.
Finding the perfect fit can be trickier than mastering the moonwalk, and we often underestimate this choice. As we believe in the power of conscious choices we ask you to take care to Pick Them Right and check the size guide to find your perfect fit, minimizing unnecessary returns and reducing shipping waste.
Same story when we ask you to Treat Them Right: few simple tips on washing, ironing, and proper care, to make your threads stay fresh and vibrant and to extend their lifespan. Say goodbye to faded colors and stretched-out fabrics. Because real fashion is about longevity, not disposable trends.
Speaking of waste, the Print-On-Demand model allows us to produce items only when they are ordered, eliminating the need for excess stock. Additionally, we utilize fulfillment centers worldwide to ensure that orders are shipped from the nearest location to the customer, reducing transportation emissions. By avoiding unnecessary inventory and embracing a decentralized approach, we minimize waste and maximize efficiency.
Let's choose quality over quantity, sustainability over waste, and consistency over empty marketing gimmicks.
